A Story that begins in Senegal Oriental, where rich culture and picturesque beauty inspire our formulations, drawing from millennia-old botanical wisdom and abundant biodiversity. Our products pay homage to the potent medicinal properties of the region's native plants.

Our Founder

A native of France, Darine, armed with an MBA in Luxury Brand Management from Paris Business School (Sup de Luxe - Chaire Cartier), embodies a deep appreciation for luxury that defines her identity. As a proud Canadian, she enriches her perspective, contributing to a unique blend of sophistication and global influence.

As she entered her thirties, Darine found herself grappling with the challenges of sensitive skin, plagued by hyperpigmentation, dryness, and dullness.

Drawing on her extensive career dedicated to supporting women in 10 different countries, she stumbled upon the ancestral wisdom of Senegalese women during her time in Africa. Intrigued by the natural wonders of Senegal, Darine felt compelled to explore whether nature held the key to rejuvenating her skin. The turning point in her journey came when she discovered the majestic Baobab Tree and the extraordinary properties of its superfruit.

Fueled by her passion for skin health, Darine devoted three years to intensive research and collaborated with a Canadian lab to create a transformative blend, seamlessly combining Baobab seeds with the finest botanicals. This unique blend became the heart of AFROA, embodying Darine's dedication to merging ancient wellness traditions with modern skincare innovation.

AFROA is not just a skincare brand; it's a celebration of nature's wonders, a tribute to the resilience of women, and a testament to Darine's commitment to empowering individuals on their journey to healthier, radiant skin. With AFROA, Darine invites you to experience the transformative power of nature and embrace a skincare ritual that reflects the harmony between luxury and natural beauty.