Our ingredients are hand-harvested and sustainably sourced in the undisturbed eco-rich regions of Africa. Through the breathtaking scenery of Senegal Oriental, lies a haven where majestic Baobab trees flourish in their wild splendor. From lush Baobab forests to arid desert, this is the place where AFROA Beauty finds its inspiration and proudly grows its roots.

Balancing Botanicals and High Performance

  • A conscious ingredient selection is at the heart of our eco-luxury brand allowing us to bring a new approach to skincare and wellness that combines nature, research and science in perfect harmony. During this process, we meticulously search for nutrient-rich and wild-grown botanicals of the highest quality. We take pride in carrying out this research and product formulation in Canada while ensuring sustainable, ethical sourcing, and contributing to the economic growth of the communities that surround the plants and trees sourced from these ingredients. 

  • Our brand's legacy is rooted in unwavering commitment to vertical integration. This approach has fostered long-lasting relationships with cultivators and producers we personally know, granting us firsthand knowledge of the natural ingredients fueling our formulas. Our sourcing process is meticulous, as we carefully select environmentally conscious micro-producers in Africa who hold Ecocert certification. 

  • Our skincare essentials feature single-origin botanicals, honoring an ancestral savoir-faire transmitted from generation to generation.

  • Our formulations harness the power of concentrated plant extracts and active molecules renowned for their ability to flourish in extreme environmental conditions. This remarkable resilience imbues our skincare products with enhanced regenerative properties, superior protection, and soothing anti-inflammatory benefits.


  • Baobab (Adansonia Digitata)

Nourishing and Regenerating

  • From the Baobab fruit is extracted and cold-pressed an antioxidant-rich oil that naturally includes omega-3, omega-6, and omega-fatty acids, powerful nutrients that help rejuvenate and replenish even the driest of skin. It also contains vitamins A, E, D, and K and naturally has palmitic acid, oleic acid and linoleic acid. Vitamin F is an unsaturated fatty acid that rejuvenates and renews of cell membranes.

  • Baobab helps replenishes and moisturizes your skin, while retaining essential hydration.

  • It also rejuvenate and heal dry skin, finding relief from skin ailments like psoriasis, eczema, and sun damage, while reducing inflammation.

  • Resurrection Plant (Myrothamus Flabellifolius)

Rejuvenating and Anti-Inflammatory

  • The Resurrection Plant contains potent antioxidants that help protect the skin from free radicals, reducing oxidative stress and the signs of aging. It also has anti-inflammatory properties, which help soothe and calm irritated skin, reducing redness and inflammation.

  • The plant extracts help repair of damaged skin cells and help enhance skin radiance, resulting in a smoother and healthy skin appearance.

  • The Resurrection Plant has clinically proven efficacy in preventing dermal water loss, combating dryness, dullness, epithelial cell mortality, and visible wrinkles.


Protecting and renewing skin cells

  • Globularia Cordifolia stem Cells are renowned for their ability to promote cellular renewal and regeneration by stimulating the production of new, healthy skin cells.

  • Promotes detoxification, cell lifespan extension and skin stem cells regeneration.

  • Enhances moisture retention, decreases skin redness, fostering resilient and glowing skin.

  • Kalahari Melon (Citrillus Lanatus)

Regenerating and Anti-Inflammatory

  • Kahalari Melon contains 70% Essential Fatty Acids (EFAs) and 2,800 mg/kg natural Vitamin E.

  • Kalahari Melon oil surpasses Argan oil in its composition, boasting twice the amount of Essential Fatty Acids and five times the concentration of Vitamin E.

  • Due to high levels of linoleic acid Kalahari melon is anti-inflammatory and therefore excellent for use on oily and acne skin. Linoleic acid reduces the hormonal secretion of sebum, restores skin elasticity and reduces wrinkles.

  • Shea Butter (Butyrospermum Parkii)

Moisturizing and Nourishing

  • Shea butter is known for its exceptional moisturizing properties. It deeply hydrates the skin, providing long-lasting moisture and nourishment. Its rich texture helps to seal in moisture, keeping the skin soft, smooth, and supple.

  • Shea butter contains bioactive compounds that possess anti-inflammatory properties. It helps soothe and calm irritated skin conditions, including eczema, psoriasis, and dermatitis.

  • Shea butter also aids in the healing process of wounds, cuts, and scars, promoting skin regeneration and reducing inflammation.


  • Peptides

  • Hyaluronic Acid

  • Niacinamide

Smooth and Soft

  • Our peptides contribute to a smoother and softer skin texture, imparting a luxurious and silky feel to the skin.

  • They have a unique ability to retain and attract moisture, keeping the skin well-hydrated and supple.

  • Peptides help preserve and enhance skin elasticity, leading to a firmer and more youthful appearance while diminishing the appearance of fine lines and wrinkles.

Humectant & Anti-aging

  • Hyaluronic acid possesses an exceptional capacity to hydrate the skin. It retains water—up to 1000 times its weight helping improve elasticity and suppleness.

  • By attracting and holding water within the skin, it helps plump up the skin, reducing the appearance of fine lines and wrinkles. This action results in a smoother and more youthful complexion.

  • Hyaluronic acid stimulates collagen production, enhancing skin elasticity and firmness, which are essential for maintaining a resilient skin structure.

Enhancing & Balancing

  • Niacinamide enhances the skin's natural barrier by reducing moisture loss and reinforcing its ability to retain hydration. This is crucial for maintaining well-hydrated and healthy skin.

  • It helps in reducing dark spots, hyperpigmentation, and uneven skin tone by inhibiting the transfer of pigment within the skin. It promotes a brighter and more uniform complexion.

  • By tightening pores and regulating sebum production, niacinamide contributes to a smoother skin texture and diminishes the appearance of pores. Additionally, it effectively controls excess oil, making it particularly advantageous for those with oily or acne-prone skin.

We Stand For High-Grade Quality

AFROA Beauty is a cruelty-free, vegan and cosmeceutical brand. Our products are free from silicones, mineral oil, petrolatum, paraffin, parabens, phthalates, synthetic fragrances and dyes, genetically modified ingredients (GMO), animal-derived ingredients, PEGs and SLS.

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